The Answer is Always Yes

Partner’s Story | Hugo Rodriguez

Need your bike fixed within 1 hours? We say yes!
Combining motorbike and ebike? We say yes!
The toughest cases most bike shops can't handle? We say yes!
Craving a cup of coffee? The answer is always yes and enjoy it!

Step into the world of Espresso Bicycle Repair, located on Lockwood Ridge Rd in Sarasota, where the name itself holds a double meaning. For owner Hugo Rodriguez, it signifies the promise that if your bike breaks down, worry not – while you enjoy a cup of coffee, he may already have it fixed. Moreover, just like an espresso shot, Hugo aims to provide lightning-fast "Quick Bicycle Repair" services, ensuring a 24-hour turnaround time. His passion for coffee reflects the start of an invigorating day, much like his dedication to efficient bike repairs. 

In Hugo's vision, customers should "Ride the bike, stop in my shop, have a cup of coffee, and keep riding." This means that if you go to visit his store to test ride the Urtopia Carbon 1s, you'll be treated to a free, delicious coffee – an extra gift exclusively for Urtopians haha.

It's All About Love and Hard Work

Hugo boasts two decades of experience in the bike industry, with a professional background in bicycle mechanisms and bike fitting. His journey in the cycling world has been nothing short of extraordinary, from starting as a skilled bike technician to managing several bike shops. In his own words, "I am always extremely competitive," and he firmly believes that competitiveness breeds creativity. It's this drive that led him to elevate a shop's revenue by a staggering 200% in only 1 year during his tenure as a manager, consistently surpassing people's expectations because he knows how to value himself.

Beyond the bike world, Hugo is a family hero, determined to provide a better life for his loved ones. Starting as a humble bike assistant two decades ago, he always knew what he truly wanted – a life guided by two core beliefs: "love and hard work." Love has been his anchor throughout his 20-year journey in the bike industry, transitioning from a passionate road bike racer since middle school to embracing cycling as a way of life, ensuring he stays healthy and invigorated every day. Riding has long been integrated into his life.

"Cycling means living, like freedom coming to me with joy.”

But it is Hugo's unwavering commitment to hard work that sets him apart. With a wealth of knowledge that surpasses most bike shop technicians, he fearlessly accepts challenging repair orders and masterfully completes each case with remarkable efficiency.

Urtopia and Espresso

Hugo's journey with Urtopia began during his previous managerial role, where Urtopia always took center stage in his shop, capturing the attention of passersby. With Urtopia earning high praise from owners, Hugo was convinced that collaborating with the brand was the right choice.

"Reasonable price and perfect business model" – Hugo's encounter with numerous ebikes left him astonished by the standout features of Urtopia Carbon 1s. With its carbon frame, GPS, fingerprint technology, Bluetooth music, navigation, and voice control, Urtopia defied expectations, offering a level of technology and innovation usually seen in $5000+ bikes. In a place like Florida, where ebike popularity and a love for cutting-edge tech reign, Hugo was convinced that Urtopia Carbon 1s embodies the perfect business model for marketing.

The Answer is Always Yes

For Urtopia users in Sarasota, they are in for a treat with Espresso Bicycle Repair's exceptional after-sales service, summed up in three points: 

"Always yes, 24-hour turnaround, detail-oriented.”

In Hugo's world, the word "NO" is almost unheard of. With his 20 years of experience in the bike industry and an unwavering commitment to hard work, he and his team have earned a reputation for impeccable bike repairs. They can complete complex cases, such as fixing a broken and completely apart bike frame, in just 3 hours. They even took on a challenging hybrid of half ebike, half motorbike – showcasing their brilliance in repairs. When asked about their secret, Hugo simply said, "Say yes to anything and focus on finding solutions."

Hugo's insistence on a 24-hour turnaround stems from his desire to avoid keeping customers waiting for days. He values efficiency and believes in making things simple. Hand over your bike today, and Hugo will have it fixed by today. Often, they manage to repair a bike within just an hour.

If you think that Espresso Bicycle Repair's speed might compromise quality and attention to detail, think again. Quality and detail-oriented work are their priority, a treasure gained from 20 years of professional knowledge. Ensuring customers receive the perfect repair is of utmost importance to them.

If you reside in Sarasota, visit Espresso Bicycle Repair, enjoy a cup of coffee, and test ride the Urtopia Carbon 1s for an unparalleled cycling experience. And if you decide to purchase the Carbon 1s, you can rest assured you'll receive top-notch after-sales service. Just like an espresso, the shop embodies the essence of both deliciousness and efficiency, symbolizing quality and excellence.

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