Urtopia in Spain: Fun, Bikes, and Big Crowds!

Urtopia recently teamed up with local dealers to host two exciting test ride events in Spain, choosing Vialia and CiCLOSFERIA as the venues. These were our very first events in Spain, and they turned out to be incredible experiences!

Testride in CiCLOSFERIA

If you’re looking for the ultimate cycling event in Spain, CiCLOSFERIA is the place to be. This urban cycling and touring fair is a must-attend for everyone in the cycling community.

During the two-day event, 11,500 visitors attended. A large percentage of these attendees made their way to our stand to see all the Urtopia e-bike models and get detailed information about them. We had around 100 professionals—cycling shop owners, bicycle rental shops, and officials—stop by to talk about the e-bikes, their specs, and all their advantages. About 100 people test rode the bikes on a closed circuit within the fair itself, trying out the Fusion, Carbon, or Chord models. Over 500 flyers with detailed information about our e-bike lineup were handed out. Urtopia received a lot of attention, thanks to our sleek design and smart features. When we asked the Urtopia staff on-site how they felt, they admitted it was exhausting but also incredibly rewarding. One of them humorously said, "These might have been the busiest two days of my year, haha!"

Testride in Vialia

Vialia, the most popular shopping center in Vigo (with a population of 300,000), was the perfect venue for us to showcase Urtopia's flagship models: Carbon 1, Carbon 1 Pro, Chord, and Fusion. We wanted to give as many people as possible the full Urtopia riding experience.

This was our very first offline event in Spain, and it lasted for two days. The response was fantastic—just look at the numbers! Over the course of two days, approximately 35,000 people passed through the mall, and around 15% of those visitors stopped by the Urtopia shop to check out our different bicycle models, learn how they work, and some even got to test ride them. We distributed more than 300 flyers packed with information about all our e-bike models. These outstanding numbers give us great confidence in the Spanish market.

A Bright Future in Spain

What an amazing experience these two Urtopia events turned out to be! Hosting our first events in Spain brought us so many pleasant surprises. We can’t wait for our next adventure in this beautiful country!